It was very exciting when I ran into this at a local Vietnamese grocery store. There is a wide selection of fish and seafood there and most them are from Vietnam and Thailand. I didn't expect to see my favorite fish there but I did. On the same note, Hilsa/Ilish is probably the favorite fish of 125% Bengalis :). Hilsa is not cheap in Bangladesh/India and neither was this one but ask any Bengali, he/she will pay the price for the unforgettable taste of Hilsa - yummm! I think the price of Hilsa is same in Western world as it is in Bangladesh now. However, you will probably have better luck finding Hilsa in grocery stores of Europe, Middle East and Americas than in Bangladesh since a while lot of them are exported.
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